Menu consultants use this prime space for high-profit items, and price “anchors”, in this case the Le Balthazar seafood plate, for $115 (£70). By putting high-profit items next to the extremely expensive anchor, they seem cheap by comparison. So, the triple-figure price here is probably to induce customers to go for the $70 (£43) Le Grand plate to the left of it, or the more modest seafood orders below it.
This could easily be applied to cross-selling/up-selling products on any ecommerce website.
So, if you want to effectively hide pages from the search engines, and this might seem contradictory, you need them to index those pages. Why? Because when they index those pages, you can tell them not to List them.
Was on the Groupon site and noticed in the marketing area for businesses they have previous Groupon’s listed from best performing to worst performing Groupon ever. Looks like no one is down with Authentic Southeast Asian Cuisine at Bali Fusion Cafe – 90 Groupons. Ouch.
Then there is the Gill Sans (c. 1930) problem. Gill is used quite a lot in the series, mainly for Sterling Cooper Advertising’s logo and signage. Technically, this is not anachronistic. And the way the type is used—metal dimensional letters, generously spaced—looks right. The problem is that Gill was a British typeface not widely available or popular in the U.S. until the 1970s. It’s a decade ahead of its time in American type fashions.
What is going on over at Apple? I guess I’m happy my apps will be on my iMac and I can play TrainYard all pixelated on my 27″ screen. But I look at this image and it looks like Steve just blew chunks all over my screen. I count 43 icons to rummage through on this screen. This is far from elegant. The dock works great but I don’t want the dock and icons on my iPhone or on my computer. Aren’t apps and programs eventually going to be the same thing anyway? Is that what’s coming in OS XI?
I read about Joe Kittinger a few years ago. Red Bull’s sponsorship of Felix Baumgartner to break Joe’s 50 year-old record and free fall from 23 miles above the earth with the hopes of breaking the speed of sound is spectacularly ambitious. This should be great PR for them.
The other day I was looking for “how to find pages internally linking to a page” and I noticed something pretty interesting in the results I got. Google noticed that the first results had an anchor link to a section on the page called “Internal Linking” and asked me if I wanted to jump to this part of the page. The SEO implication here is that by adding anchor links to your pages, Google can pick them up and you’ll get an extra relevant link in the SERP’s enticing potential visitors to click through to your site. It’s not clear to me whether you can just add the code into the page or if it needs to actually be linked to like a proper anchor link. Either way, it looks like it’s worth experimenting with.
One of the big things for me is [following] up. If I’m on the fence about a candidate but they take the time to e-mail me and thank me for having them come in, it shows me that they are motivated, tactful and professional. On the other side of the coin, if I interview someone and they are using lots of banal business speak and don’t give me any impression of what their personality is like, I will usually pass. I hate when I ask a candidate what their favorite thing to work on is and they say ‘everything’ — it leaves me with the impression that they either have no personality or won’t speak their mind.