Web 2.0 Expo New York Pretty Uneventful +

The week before last I went to the Web 2.0 Expo in New York.  It was the first time I had been to a big industry event since I went to Comdex back in college.  I was pretty disappointed by what I saw.  I’m not sure if it was indicative of the industry at the moment or more of a commentary on the kind of startups that the O’Reilly crew seem to attract.  

I couldn’t believe how many social networking community website startups were in attendance.  It seemed like one after another with no real differentiators at all. They were all pimping their blogs and profiles and a lot of them were geared towards business.  The idea that someone would buy a copier and then want to join a social network on the web where they could talk about their copier and upload pictures of their copier, etc.  is absurd.  There are many B2B avenues where user generated content will never make an impact.

What I could see as feasible is a social network that the dealers of those copier machines used where they could exchange information on how to sell, what methods were working for them, what kind of ad copy or advertising was working, etc.  But something like that would require Konica Minolta or Ricoh to really make an effort to foster that kind of community – particularly among small business owners who generally are short on time.

Overall, this Web 2.0 Expo was a big disappointment with very little innovation or originality.  I hope that their are more innovative startups out there than what I saw a week ago.  Somebody must be coming up with fresh ideas, whoever they are, they clearly don’t talk to Tim O’Reilly.

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