Great Tips for Writing AdWords Copy +
I’ve been working on some $10k+ a month AdWords campaigns in the last month or so which has required me to spend some time doing a little research to try to maximize the potential of these campaigns. I found this great article on writing AdWords copy earlier this month. There are some great tips here on how to manipulate your ads to get higher CTR and conversions. In just one example they show how changing the headline from “Meditation Music” to “Music for Meditation” doubled both conversions and the click-through-rate. The example above shows the difference and ellipses can make. If you deal with SEM this is definitely worth a read.