Ad Creep Continues in Google SERPs +

product extensions
Google continues to increase ad real estate in its search results. First there was the Plus Box and then Product Listing Ads and now Product Extensions are available to everyone as well, through the Google Merchant Center. There are so many ads now available that when I do a search for a term like “copy paper” I only see 2 organic results above the fold, the other 13 links are all either from the Google Merchant Center or AdWords. The importance in ranking first or second in organic results becomes all the more crucial as Google continues to put the squeeze on organic results.

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