Anchor Links in Search Results +

anchor text
The other day I was looking for “how to find pages internally linking to a page” and I noticed something pretty interesting in the results I got. Google noticed that the first results had an anchor link to a section on the page called “Internal Linking” and asked me if I wanted to jump to this part of the page. The SEO implication here is that by adding anchor links to your pages, Google can pick them up and you’ll get an extra relevant link in the SERP’s enticing potential visitors to click through to your site. It’s not clear to me whether you can just add the code into the page or if it needs to actually be linked to like a proper anchor link. Either way, it looks like it’s worth experimenting with.

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