keeftronics :: design | marketing » branding http://keeftronics.org design|marketing Tue, 09 Feb 2010 18:05:03 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Amazing Marketing by Red Bull http://keeftronics.org/2010/01/amazing-marketing-by-red-bull/ http://keeftronics.org/2010/01/amazing-marketing-by-red-bull/#comments Thu, 28 Jan 2010 15:18:55 +0000 keef http://keeftronics.org/?p=189

I read about Joe Kittinger a few years ago. Red Bull’s sponsorship of Felix Baumgartner to break Joe’s 50 year-old record and free fall from 23 miles above the earth with the hopes of breaking the speed of sound is spectacularly ambitious. This should be great PR for them.

(thanks ettf.net)

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The video of Sol Sender from MODE talking about the conception of the Obama logo seems to have gotten lots of play in the last week or so.   What I didn’t realize was that their was a second part where Sol talks about the actual implementation of the logo throughout the campaign.

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