keeftronics :: design | marketing » fonts | typography http://keeftronics.org design|marketing Tue, 09 Feb 2010 18:05:03 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 WhatTheFont Mobile http://keeftronics.org/2009/02/whatthefont-mobile-for-iphone/ http://keeftronics.org/2009/02/whatthefont-mobile-for-iphone/#comments Sun, 15 Feb 2009 15:26:59 +0000 keef http://keeftronics.org/?p=109 whatthefont for iphone
WhatTheFont is a great website that helps you identify fonts.  You just upload a picture with the font you want to identify, single out the letters and wait for the results.  The software has now been ported over to the iPhone.  You can take a picture with your iPhone, crop the image, identify the letters in the picture and in a few seconds the app will return the results.  It’s like Shazam for typography.

]]> http://keeftronics.org/2009/02/whatthefont-mobile-for-iphone/feed/ 1 10 Great Fonts of 2008 http://keeftronics.org/2008/12/10-great-fonts-of-2008/ http://keeftronics.org/2008/12/10-great-fonts-of-2008/#comments Sun, 14 Dec 2008 15:30:48 +0000 keef http://keeftronics.org/?p=79 new fonts

Found this link today to a French design blog with some truly beautiful fonts that were developed this past year.

(thanks design you trust)

]]> http://keeftronics.org/2008/12/10-great-fonts-of-2008/feed/ 0 The Typography of Mad Men http://keeftronics.org/2008/10/the-typography-of-mad-men/ http://keeftronics.org/2008/10/the-typography-of-mad-men/#comments Sat, 11 Oct 2008 23:55:44 +0000 admin http://keeftronics.org/?p=60 mad men fonts

Over at Mark Simonson there’s a great post about the typography in Mad Men – from the office to the house to the fake grocery store.  At the end of the article he takes note of how old and decrepit many of the authentic vintage props look.  I hadn’t thought about that before.  Here’s some commentary on the Sterling Cooper sign seen above:

Then there is the Gill Sans (c. 1930) problem. Gill is used quite a lot in the series, mainly for Sterling Cooper Advertising’s logo and signage. Technically, this is not anachronistic. And the way the type is used—metal dimensional letters, generously spaced—looks right. The problem is that Gill was a British typeface not widely available or popular in the U.S. until the 1970s. It’s a decade ahead of its time in American type fashions.

This makes great reading for any font dork or fan of Mad Men, for extra reading there’s a similar post on the use of Arial in the closing credits at the end.

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